SM Cricket UK and Stirling County Cricket Club Sponsorship Announcement
Stirling County Cricket Club is delighted to announce a new sponsorship agreement with SM Cricket UK. This agreement will commence with immediate effect. Stirling County Cricket Club will act as the SM Cricket UK principle hub for the fast growing premium SM brand in Scotland.
Ian Anderson, Managing Director of SM Cricket UK stated, “We are really excited about the fast expanding relationship with Stirling County Cricket Club. Since we first started working with the club we knew we had found a club that was receptive and supportive of our approach to partnership. With our very different business model, focused entirely around adding value to the club, and totally confident in the quality of our product range we see our new ground breaking sponsorship deal as one that will create real benefit for cricketers of all ages at the club. Stirling County Cricket Club will be pivotal to the deployment of our fast growing premium SM brand in Scotland”
Jason Jones, SCCC Chairman commented, “The relationship built over the course of the last 18 months with SM Cricket UK has extended beyond the traditional sense of the term ‘sponsorship’, as SM Cricket UK share the same values that are vital to support the community in which we exist. The enthusiasm and desire to find ways to be involved with Stirling County Cricket Club in any way possible, makes this a special partnership for the Club. We both are committed to not only driving cricketing excellence, but to support all our developing players and enabling the right environment to execute their skills. We look forward to a long and successful partnership with SM Cricket UK, and continuing to support the growth of cricket in Scotland”