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Stirling County Cricket Club – Important Club Development Update

Over the past 12 months, SCCC has been working hard to explore a variety of improvement opportunities. As part of a previous exercise undertaken by Ian Shaw and a smaller working team, a comprehensive report was developed in order to: 

  1. Provide a high-level assessment of the current status of the club
  2. Review the club vision
  3. Record the strategic aims/outcomes for the club
  4. Document development plans as a series of objectives to achieve the outcomes 

The intent was that the document will be used to investigate opportunities to increase interest, enthusiasm and focus to ensure that Stirling County Cricket Club continues to be visible, viable and a vibrant community club. The report outlined 4 main strategic themes upon which SCCC should focus; 

  1. Participation
  2. Engagement
  3. Achievement
  4. Governance 

During the past month, SCCC has been identifying and prioritising the initiatives associated with each of the strategic themes (with the assistance of a team of extended club members) in order to implement. Below shows the top 5 initiatives that SCCC is actively investigating: 

  1. Provide opportunities for competitive, recreational and developmental games for all ages, abilities and gender
  2. Transition juniors into senior cricket
  3. Investigate opportunities to improve sustainable, income generation
  4. Review current membership, IT and communication systems – explore opportunities for improvement
  5. Improve membership communication and media outlets

These 5 initiatives are not the only ones that are being worked upon, as there are another 15 in addition!

We will continue to provide regular updates to our club members upon how these initiatives are moving forward. If in the meantime, you feel that you would like to assist in any of the improvement ideas or would like to understand more about what SCCC are undertaking – please feel free to contact any member of the board or contact us on contactus@stirlingcountycc.co.uk

Contact Us

Stirling County Cricket Club

New Williamfield

Royal Stuart Way



T: 01786 450413

E-mail: ContactUs@StirlingCountyCC.co.uk

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